David Arnett
Growth Marketing/Brand Strategy/Demand Generation
Building and running full-funnel marketing that turns strategy into measured growth. Twenty plus years across healthcare, real estate, financial services, and consumer brands, owning budgets up to $5M, leading teams of 32, and rebuilding the systems that move demand.
Demand does not happen by accident. It gets built, stage by stage, and measured at every step.
Most marketing leaders own a slice of the funnel. My work spans the whole of it: reach, demand, acquisition, conversion, and the advocacy that keeps it fed. Below is that funnel, and the numbers attached to each stage.
A funnel I own end to end.
Reach
Twenty years of turning strategy into a number.
Rising from Creative Director to Chief Marketing Officer over seven years at a national lender, and contributing to its growth from $1B to $9B in annual loan volume through marketing, recruiting, and brand integration across mergers, acquisitions, and joint ventures.
Launching and positioning 16 brands and business lines across Retail, Wholesale, JV, Real Estate, and Title. Governing the retained-brand, endorsement, transition, and sunset decisions that keep a portfolio coherent through M&A.
Growing organic traffic 548 percent through a site redesign and technical SEO overhaul, driving a 60 percent year-over-year rise in applications, and growing a brand's social following from 4,000 to 44,000 plus through an organic content cadence.
Measuring and automating across Salesforce, HubSpot, Pardot, Total Expert, and Google Analytics, and leading go-to-market launches that take products from concept to market, including a HIPAA-compliant SaaS platform. Based in Denver, open to hybrid or remote.
Where the numbers came from.
- Lifting qualified leads and brand visibility 60 percent plus for Iconique Real Estate through SEM, paid-media reallocation, and technical SEO.
- Building AI-search and content strategy that surfaces clients in AI results for named downtown Denver properties.
- Directing the launch of a HIPAA-compliant SaaS credentialing platform for HealthCredSTAT, owning concept, go-to-market, and project management.
- Owning brand and campaign strategy for 200 plus agents at the brokerage DMAR ranked number 1 for Sides and Production among 101 to 200 offices in 2023 and 2024.
- Directing a team of seven plus 20 external creatives across design, communications, social, and brand.
- Making brand and marketing the brokerage's core value proposition across the Denver and Boulder luxury market.
- Rising from Creative Director to Vice President to Chief Marketing Officer over seven years.
- Contributing to the company's growth from $1B to $9B in annual loan volume through marketing, recruiting, and brand integration across mergers, acquisitions, and joint ventures.
- Owning a $5M budget and leading a team of 32 plus 10 vendor partners.
- Growing organic traffic 548 percent over two years through a site redesign and technical SEO overhaul.
- Driving a 60 percent year-over-year rise in loan applications over eight months through integrated campaigns across broadcast, streaming, geotargeting, PPC, and SEM.
- Governing brand architecture for 16 brands and business lines, owning retained-brand, endorsement, transition, and sunset decisions.
- Earning Bronze and Silver Telly Awards and a Gold MarCom Award; named a 2022 Marketing Leader by HousingWire.
- Boosting consumer purchases 30 percent by launching a startup brand and building its B2B and B2C acquisition channels through data-driven SEM, PPC, and local advertising.
- Leading a team of six across marketing and sales operations, from web and design to content and sales enablement.
- Leading creative for the largest partner campaign in company history, generating $2.5M plus in incremental sales over two months.
- Positioning BookIt.com number 1 in Facebook engagement with 300,000 plus followers on a $200K social budget.
- Running full-scale marketing for a 27-store retail chain and SMBs across direct mail, email, social, and retargeting as owner and marketing consultant.
- Managing global platforms for a $4B PC manufacturer and launching co-branded initiatives with HP, Microsoft, Intel, and Xerox; design and web work for BMW, Michelin, and Porsche.
Four lanes, run together.
- Marketing LeaderHousingWire, 2022
- Bronze & Silver Telly AwardsBroadcast & video
- Gold MarCom AwardMarketing communications
- DMAR Number 1 BrokerageSides & Production, 2023 & 2024
- Diploma, Advertising and DesignThe Art Institute of Atlanta
- Franklin Quest Project ManagementCertification
- Web and Multimedia ManagementCertification
- AI ConsultantIn progress
Let's build the next number.
Open to VP of Marketing, Director of Marketing, and Growth and Performance Marketing roles. Based in Denver, CO, open to hybrid or remote, and to fractional and contract engagements.